Results-driven Digital Marketing & Performance Marketing Specialist with 3+ years of hands-on experience managing and scaling paid advertising campaigns across Meta (Facebook & Instagram), Google Ads, and TikTok Ads. Strong expertise in conversion optimization (CRO), retargeting funnels, GA4 tracking, browser-side & server-side tracking, and data-driven decision making. Proven ability to increase ROI, reduce CPA, and build high-converting landing pages. Highly analytical, detail-oriented, and skilled in advanced reporting using Excel and Google Sheets.